QUALITY IS LUXURY | ATTITUDE IS STYLE
An ode to creativity, HAUS OF SONG is an Australian luxury ethical womenswear label designed by and made for empowered, forward-thinking women.
Having spent much of her childhood travelling between East Asia and the USA, before settling back in Sydney, Australia as a teenager, Head Designer and Brand Founder Ianna Song’s exposure to a multitude of styles and attitudes ignited her love affair with fashion from a young age.
Cultivating her understanding of the industry as an assistant in her mother’s Neutral Bay boutique, Ianna grew up surrounded by strong female role models, who encouraged her creativity and love of the arts. This, together with a talent for identifying global trends and styles, allowed the designer to develop a keen eye for beautiful, wearable apparel and quality craftsmanship.
Immersing herself in the business of fashion from the moment she left fashion school, Ianna recognised a gap in the market for high-quality, well-designed and ethically produced women’s clothing. Deciding to focus her energies on creating her own label, in November 2015, HAUS OF SONG was born.
Never afraid to take risks, HAUS OF SONG designs are inspired by the world around us. From music and travel, to romance and discovery, HAUS OF SONG embodies the female paradox, blending extrovert with introvert, wildness with wisdom, and tradition with avant-garde to create clothing that will be loved for a lifetime.
Coupling exquisite fabrics with stunning design, HAUS OF SONG collections continuously evolve whilst retaining an air of timelessness. From elegantly feminine silk bralettes and romantic lace kimonos, through to statement blazers and tailored wide leg trousers, HAUS OF SONG (a namesake label and a reference to Ianna’s love of music) launched their first collection in June 2016 and quickly garnered an army of fans, including Sydney Fashion Blogger: Antoinette Marie and trendsetting duo Tash Sefton and Elle Ferguson of They All Hate Us. In 2017, HAUS OF SONG showcased at the prestigious runway venue Pier59 Studio for NYFW.
Integrity and fairness are the cornerstones of the business. As an ethically minded brand, HAUS OF SONG are committed to treating their workers with fairness and respect. Every manufacturing partner is carefully selected, personally visited and inspected by HAUS OF SONG's Head Designer and Brand Founder. To ensure all employees are practising voluntarily in a healthy, safe, regulated environment, being paid fairly and being treated equally with respect. HAUS OF SONG use mostly natural fibre composed fabrics in support of sustainable fashion and supports the Australian fashion and creative industry wherever possible.